The Awkwardness of Winning: A Guide to Navigating Success Guilt

The check arrives at the dinner table. You’re out with a group of your oldest, dearest friends—the ones who knew you when you were just a scrappy dr…

The 'Helpful Lurker' Strategy: How to Get Clients from Facebook Groups (Without Being Spammy)

Let’s be honest. You’ve seen that person in a Facebook group . They join the group, and within five minutes, they’ve posted a thinly veiled adverti…

The 'Upper Limit' Problem: A Guide to Handling Success (When It Feels Terrifying)

You just had the best week of your professional life. You landed the dream client you’ve been chasing for a year. Your product launch exceeded its s…

The Reverse Podcast Pitch: How to Get Your Dream Clients by Interviewing Them

Let’s be honest for a second. Cold pitching is dead. Your dream client—the one you know you could create incredible results for—has an inbox that l…

The 'Pre-Worry' Problem: A Guide to Leaving Work at Work

The workday is over. You’ve closed the laptop, you’re making dinner, you’re supposed to be relaxing with your family or friends. Your body is home, …

The Power of Personalization: Making Every Customer Feel Like Your Only Customer

Think about two different coffee shop experiences. In the first, you’re at a giant, generic chain. You give your name, it gets misspelled on a cup, …

The Burnout Isn't Just Your To-Do List: How to Heal Your Inner Child

It’s a familiar story. You’re wrestling with a business problem—that crippling fear of raising your prices , the intense perfectionism that makes yo…