How To Prepare For A PR Expert

 

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it.

Podcasting? They’re on it.

Blogging? They get it done.

Social media? It’s not just a distraction (most of the time, anyway).

If there’s marketing to be done in any form, solo business owners are well aware and are doing their best to get the word out. But there comes a point of diminishing returns.

Your website has all the traffic you feel you’re going to attract through organic (and even paid) methods. Your mailing list growth has slowed to a crawl. Your income has leveled off.

It might be time to bring in a pro to help you get some much needed local and national media attention. But before you do, be sure you have a good foundation in place, or all your time (and money) will be wasted.

Solid, Consistent Branding

This goes a lot deeper than just your logo, colors and fonts. This is your message, your ideal client, your unique area of expertise, and even how you speak about it. It’s everything that makes you instantly recognizable to your fans, and it’s what helps media outlets know you’re exactly the person they need, right when they need you.

While you’re updating your branding, be sure to include your:

• Website & blog

• Facebook profile, business page, and groups

• Training & coaching programs and websites

• LinkedIn profile

• Pinterest boards

• YouTube channel

• Podcast artwork and message

Media-Ready Swipe Files and Photos

Imagine for a minute that CNN called you to ask your opinion about an important news happening. How quickly could you respond with a bio and headshot? If it would take you more than 5 minutes, you’re not ready.

Are you looking for creative ways to stay connected & engaged with your clients or customers? SEE a list of my podcast episodes HERE for quick, fun and creative ways to keep them "close" to you!

*Partnership Content